In 2023, WKD proudly celebrates its third year as the Official Alcohol Partner of Love Island. As part of this milestone, the brand is introducing a new take-home flavor and an exciting on-pack promotion across a range of co-branded Love Island SKUs.
To complement the topical tropical theme, WKD is launching its hero flavor for 2023 – Orange & Passionfruit. This limited edition variant will be available in 700ml glass bottles with a striking co-branded Love Island design and in 250ml slimline cans in WKD variety 10-packs. Drawing on its success in the on-trade, where it is the brand’s second fastest-selling variant, WKD plans to offer this new addition to its take-home range.
For exclusive independents, WKD Orange & Passionfruit will be price-marked at £3.79 with a neck label on PMP bottles signaling that the new variant is included in the “2 for £6.50” offer currently running across the entire WKD 700ml PMP range.
The brand owner, SHS Drinks, is pulling out all the stops to support the UK’s favourite RTD3 by launching its biggest and best Love Island promotion so far. As part of this promotion, running across WKD Blue 4 x 250ml can £5.49 price-marked packs and WKD Blue and WKD variety 10 x 250ml can multipacks, purchasers will have the chance to win Mediterranean island holidays or thousands of other prizes.
According to Alison Gray, Head of Brand – WKD at SHS Drinks, “With an exotic new flavor in 700ml bottles and 250ml cans and our best-ever Love Island on-pack promotion, WKD is all set for summer. Love Island is undoubtedly a big thing for our core 18 to 24-year-old consumers, and our impactful 2023 activity will drive sales for stockists.”
In conclusion, WKD’s new flavor and on-pack promotion in collaboration with Love Island promise to be a big hit with consumers, thereby providing an excellent opportunity for stockists to drive their sales and revenue.
