The Chocomel advertising campaign, with the tagline “Sharing Not Required,” is back on air until the end of August. It will be featured on ITV, Sky, C4, VOD, and YouTube, and will be strategically placed alongside popular flagship show Love Island, targeting the brand’s key audience. The campaign is projected to reach 33.6% of all adults at least five times.
To further reinforce the campaign, eye-catching point-of-sale materials and in-store display shelves will be placed in multiple grocery retailers. Additionally, Chocomel will leverage van sales in out-of-home locations and utilize Snappy Shopper activations to bring the convenience of Chocomel directly to consumers’ doors.
Gabriella Sudall, the Marketing Manager of New Product Development at FrieslandCampina UK, expressed excitement about the nationwide return of their hero TV advert. Following the success of the initial advertising cycle, the brand has experienced substantial growth in reach of sale (ROS) and market penetration, along with an overwhelming positive response from consumers. This has solidified Chocomel’s position as a market leader, and it is hoped that this second advertising campaign will build upon this success.
Sudall also highlighted the brand’s strengthened market presence and increased consumer loyalty. Furthermore, she mentioned their recent triumph at The Great Taste Awards 2023 for Plant-Based Chocomel. With these milestones, the company is poised to expand its portfolio and introduce new products to the market, marking just the beginning of their continued growth and success.
