Quorn’s latest advertisement, premiering on 4 October 2025, marks the brand’s second campaign this year.
Titled ‘Nothing to Hide,’ this multi-million-pound initiative highlights the brand’s “high protein, no artificial ingredients range.”
Spanning 10 weeks, the campaign integrates TV, VOD, social media, influencer partnerships, podcasts, and PR efforts, aiming to reach millions of consumers across the UK. Moreover, it features Quorn’s most extensive shopper marketing campaign to date, targeting over 1,500 supermarkets nationwide.
This vibrant campaign stars Quorn’s beloved puppet mascots—Perry Pig, Clarence Cow, and Chickson Chicken—preparing meals with Quorn’s frozen Mince and Pieces.
In her comments on the campaign, Quorn’s marketing director, Lucy Grogut, emphasized, “Consumers are scrutinising ingredients more than ever, and we’re putting Quorn right at the centre of that conversation with our loveable puppets.”
“Our distinctive trio unveil the naked truth about Quorn in a campaign where we’ve combined taste, health, education, and humour to persuade the nation to question why they aren’t already buying Quorn, given how tasty, nutritious, and convenient our products are.”
Additionally, Quorn collaborates with nutritionist, author, and podcast host Rhiannon Lambert to tackle the discussion surrounding ultra-processed foods and misinformation, aiming to “reframe the conversation around meat alternatives.”
“It’s been frustrating to see how often meat-free gets dismissed and demonised in sweeping generalisations,” Grogut added.
“Quorn Mince and Pieces are nutritious, delicious, and a positive protein choice. In partnership with Rhiannon, we aim to cut through the noise with no-nonsense, expert insight that genuinely assists consumers in making better food choices.”
Quorn is owned by Marlow Foods, which has recently reported a pre-tax loss of £28 million for last year.
Marlow Foods, which also owns the Cauldron brand, experienced a 9% decline in year-on-year sales for the 52 weeks ending 31 December 2024.
Reflecting on these results, the firm’s chief financial officer, Nick Cooper, stated, “2024 was a challenging year, but our focus is firmly on the future. With the backing of our owners, we’re confident in the path ahead.”
