Food and Beverage Business
Consumer

Pulp prices decline, prompting Sainsbury’s to reduce toilet paper costs

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Rhian Bartlett, the food commercial director at Sainsbury’s, has emphasized their commitment to offer customers the best value possible by addressing the current record-high grocery price inflation. To achieve this, Sainsbury’s is making continuous efforts to lower prices on the food and household products that customers frequently purchase.

Sainsbury’s has been closely observing a decline in pulp prices, which has allowed them to directly pass on savings to customers. Notably, they have now included their own brand toilet roll, the by Sainsbury’s Super Soft double toilet rolls*, in their popular Aldi Price Match campaign for the first time. By doing so, customers can now enjoy savings of up to 11% on these items.

In addition to focusing on food products, Sainsbury’s is determined to combat inflation on high volume household items that customers regularly buy. They strategically added their own brand nappies to the Price Match campaign in January, resulting in a 20% increase in sales.

Rhian Bartlett further highlights that Sainsbury’s remains dedicated to delivering the best possible value to their customers. This ensures that customers can confidently perceive their everyday staples as great deals when shopping with Sainsbury’s.

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