Milliways’ plastic-free chewing gum is set to transform the French gum market as it launches nationwide.
This bestselling, plastic-free, and plant-based gum brand is rapidly expanding into new markets, aiming to redefine the global chewing gum experience. After its successful introduction in the US, Milliways has strategically chosen France as the next key market for its global expansion.
In contrast to the UK, the French chewing gum market has seen limited innovation from plastic-free brands. This presents a prime opportunity for Milliways to promote its better-for-you mission and product to a wide range of potential consumers.
Milliways’ products are already accessible across France’s most prominent retailers, including hypermarkets, supermarkets, forecourts, and convenience stores.
The new product range, inspired by beloved French flavors, boasts three exciting additions: Strawberry, Cherry, and Spearmint – along with the already popular Peppermint and Mighty Mint.
Available in both 10-piece and the new 30-piece formats, this expansion illustrates Milliways’ agility in adapting to new markets while accelerating its sustainability objectives. The brand aims to replace billions of single-use plastic gum pieces with its plant-based alternative.
“France, a global trendsetter in food, fashion, and lifestyle, is the perfect stage for Milliways,” states Milliways founder, Tom Raviv. “As we explored the market, we noticed a significant gap in sustainable and innovative products for consumers, which fueled our enthusiasm for this remarkable opportunity. Throughout every market we’ve entered, we’ve uncovered a common truth: many consumers remain unaware that major brand chewing gums contain plastic ingredients. Following our growth in the UK and our recent launch in the US, we’re excited to introduce our plastic-free movement to France.”
This rollout solidifies Milliways as a formidable challenger in the French gum market and as a competitive player in an industry historically dominated by a few large confectionery brands. As the brand continues to expand, consumers can anticipate seeing its attention-grabbing packaging everywhere—from viral marketing campaigns to major retailer launches nationwide.
With a vision to become a household name in France, the brand is employing surround-sound marketing strategies to emphasize its mission as it promotes its plastic-free gum on a global scale.
