The designs have been inspired by coffee flowers and plants from around the world. These exquisite designs will be featured across L’Or’s top six SKUs, namely L’Or Classique, L’OR Intense, and L’OR Decafeine, available in 100g and 150g jar variants.
According to Roberto De Felice, marketing director UK&I at Jacobs Douwe Egberts, “with 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range.”
To meet this demand, we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs. In addition to aesthetic appeal, we also recognize the increasing needs of consumers for recyclability and reusability. We hope that these decorative jars will not only enhance the shopping experience but also encourage a more sustainable approach by promoting reusing and refilling.
The limited-edition decorative jars are set to be available in independent retailers from September until the end of 2023.
