Unilever has enhanced its Hellmann’s product range with the introduction of two exclusive items for Tesco, aimed at revitalizing the lunchtime experience in the UK.
The Sweet Sandwich Time Mayonnaise featuring Deli-Style Mustard and the Mealtime Diamond Sandwich have been launched as consumers seek effortless ways to elevate their daily meals.
These new offerings are central to Hellmann’s Sweet Sandwich Time summer initiative, which creatively references the popular tune Sweet Caroline, coinciding with an exciting football season ahead. The campaign seeks to reinforce the connection between sandwiches and mayonnaise, emphasizing that although sandwiches represent 5.4 billion eating occasions annually in the UK, only 14.2% of these include mayonnaise.
Claire Racklyeft, who oversees condiments marketing for Unilever in the UK and Ireland, expressed that the new mayonnaise “takes a familiar favourite and gives it a fresh twist,” while the Meal Diamond sandwich “brings that idea to life in a simple, tasty and relevant way for Tesco shoppers.”
This launch marks a groundbreaking collaboration involving Unilever Foods & Food Solutions, Tesco Retail, Tesco Food-to-Go, and Samworth Brothers, who jointly developed the sandwich to enhance the lunchtime experience with greater indulgence. Annika Johnston, Tesco’s senior buying manager, stated that the retailer is “delighted to partner with Hellmann’s on this exclusive launch,” highlighting the mayonnaise as “a lot of fun for the category” and describing the sandwich as “a must-try addition” to its meal deal offerings.
Both new products will be available in Tesco stores starting this month.
