Published to coincide with the 70th anniversary of KP Nuts, our guide offers valuable insights into the nuts market, complete with the latest data, market trends, and comprehensive merchandising advice. With this guide, retailers can stay informed and adapt their strategies to capitalize on the growing demand for nuts.
One notable observation highlighted in the guide is the exceptional performance of the nuts market. Currently, it is witnessing a remarkable increase in value, surpassing the crisps, snacks, and nuts category by an impressive 13.8%. Within this sector, the KP brand itself is excelling, boasting a growth rate of nearly 20%, outpacing the overall nuts market.
Importantly, the guide emphasizes the significance of offering the right product variety and formats to customers. In fact, it reveals that price-marked packs drive half of the sales in independent and symbol stores. This information guides retailers in making informed decisions about their product offerings and formats to maximize profitability.
With the goal of supporting our valued retail partners and celebrating 70 years of KP, we remain committed to leveraging our market leadership, expertise, and category insight to facilitate growth for retailers in this segment. Matt Collins, the Trading Director of KP Snacks, affirms our dedication and states, “We are proud to be using our expertise and category insight as a market leader to help retailers thrive in the segment, driving sales and category growth.”
To access the new nuts category guide and benefit from our extensive industry knowledge, retailers can visit the SnacKPartners website. Make the most of this resourceful tool to enhance your understanding of the nuts market and boost your retail success.
