Juiceburst Summer Fruits, a fruit juice blend of strawberry, cherry, and apple, will join the existing Juiceburst lineup. The new product expands the brand’s allure among consumers seeking a crimson berry flavour with a higher fruit juice concentration than competing brands.
Sarah Baldwin, chief executive officer of Purity Soft Drinks, stated, “As the summer months approach and consumers are looking for healthy, great value soft drinks, we hope Summer Fruits will become a great go-to product. Our Summer Fruits SKU has a vibrant taste, is naturally healthy and comes at a great price point.
“In consumer testing 89% of ‘on the go’ consumers said they would purchase JUICEBURST Summer Fruits, so we are hopeful the product will achieve similar success to our leading orange and apple SKUs. We know consumers cite taste as the number one reason for purchasing soft drinks, so we’ve put a lot of work into ensure we can continue to deliver on this with our new flavour.”
A bottle of Juiceburst Summer Fruits contains one of your five-a-day, contains no artificial colours, flavours, or sweeteners, and contains no added sugar, making it HFSS-compliant.