Nurishment is set to launch an exciting new range of no-added-sugar drinks that will include two additional flavors. To celebrate this launch, the milk drink company has embarked on a nationwide campaign to find 15 taste testers who will have the opportunity to try out these new beverages before they hit the market.
For the very first time, Nurishment will be introducing a selection of no-added-sugar drinks presented in a sleek 330ml bottle. This collection will feature four of their original flavors, alongside two brand new ones. Among the new additions are the nutty hazelnut flavor and the rich and smooth coffee flavor, both of which will be part of the highly anticipated no-added-sugar range. These new offerings will join the much-loved favorites of strawberry, chocolate, vanilla, and banana.
Highlighting the new product launch, Dorota Dziedzic, the brand manager for Nurishment, explained, “Nurishment’s no-added-sugar range caters to the expectations of consumers seeking nutritionally enriched drinks that are not only packed full of goodness but also bursting with flavor. Our new range carries the same level of minerals and vitamins as Nurishment Original, and despite the absence of added sugar, we have not compromised on taste. The new selection is just as delicious as the Original.”
Dziedzic continued, “We are delighted to expand our range further with the introduction of two new no-added-sugar flavors – Hazelnut and Coffee. Through feedback from our loyal Nurishment fans, we discovered a demand for more ‘modern’ flavors that cater to more sophisticated palates. This has ultimately led to the launch of our hazelnut and coffee flavors. As coffee is one of the most widely consumed beverages in the UK, we believe it is high time we joined the ranks!”
The launch of these exciting new products and the accompanying campaign align with Nurishment’s summer billboard and radio campaign. This multimedia campaign focuses on the affordability and rejuvenating benefits of the nutritionally enriched milk drink, with the tagline ‘Smash 3pm with that 10am Vibe.’
As part of this campaign, eye-catching billboards will appear in key locations throughout London. Additionally, music enthusiasts tuned into Capital, Heart, Greatest Hits, and Kiss in London will be able to experience the latest campaign through radio ads.
With these exciting new flavors, Nurishment continues to underscore its commitment to providing nutritious and delicious drinks that cater to the evolving tastes and preferences of consumers.