The introduction of the PMP format is poised to greatly benefit retailers by providing shoppers with more options. In today’s market, where four out of five shoppers consider themselves price-conscious, value for money has become increasingly crucial.
According to Charlotte Parkes, senior brand manager for Lu at Mondelēz International, the introduction of Lu Le Petit Chocolat PMP has significant potential to attract consumers to the Lu brand. Since its launch in the UK in 2021, Lu Le Petit Chocolat has enjoyed a repeat rate of 32%, indicating its success.
Amidst challenging times, shoppers are actively seeking affordable and delectable treats that offer reassurance. As such, PMPs are expected to gain popularity within the impulse sector. At Mondelēz International, we always strive to support retailers by incorporating our best-selling products as PMPs. The introduction of these new price-marked packs will not only further establish the LU brand within the convenience channel but also encourage customers to try our wider range of offerings.
Priced at £1.69 and available in a convenient format, these new packs are designed to drive incremental sales across the adult sweet biscuit category.
In conclusion, the launch of Lu Le Petit Chocolat PMP is expected to be a game-changer for retailers, offering the perfect balance of affordability and taste. With its potential to attract consumers and drive incremental sales, this new offering will undoubtedly enhance the overall shopping experience in the sweet biscuit category.