Graze has recently introduced two new products to the market, the Snack Pack Crunch multipack and Honeycomb Oat Boosts flapjack, providing consumers in the UK with a convenient and healthy snacking option while on the go.
Available in popular flavors such as Smoky Barbecue and Marmite, the Snack Packs are designed to be portable and portion-controlled, making snacking more convenient and enjoyable for various occasions throughout the day. The Honeycomb Oat Boosts from graze contain 50% less sugar and offer an indulgent oat, honeycomb, and chocolate flavor.
The new multipacks have been ranked in the top 25% of graze’s recent Crunch ad poll and are filled with crunchy vegetables coated in fan-favorite Smoky Barbecue and Marmite flavors. These Snack Packs contain 30% less fat than crisps and 100 calories or less per portion, providing a healthier alternative that complies with HFSS regulations without sacrificing taste.
As a UK-certified B Corp, graze is dedicated to meeting consumer sustainability demands and has increased the recyclability of its product range from 75% to 94%. The new Snack Pack multipacks are no exception and come in fully recyclable packaging.
Joanna Allen, CEO of graze, emphasized the importance of innovation in providing consumers with healthy and convenient snack options that align with their lifestyle. She expressed excitement about offering the popular Crunch recipes in new Snack Pack multipacks, creating an accessible snacking solution for consumers on the go.
The graze Snack Packs are priced at a recommended retail price of £3 for a box of five and will be available for purchase at Asda stores starting on May 13, 2024, before expanding to other retail locations in the UK.
