Good Guys Bakehouse has unveiled its latest innovation, the Paprika Biscuit Melts, and is rapidly expanding its presence in the European market through a strategic partnership with Albert Heijn.
The new Paprika Biscuit Melts, crafted from paprika, chili powder, and a hint of cheese, represent an exciting addition to the brand’s product lineup. This move is poised to disrupt the savoury biscuits category, capitalizing on the rising demand for delicious and lighter snack options.
Earlier this year, the brand successfully raised £550,000 from prominent FMCG angel investors, which has propelled its retail expansion in Europe, particularly with its recent launch into Albert Heijn, the leading supermarket chain in the Netherlands.
In the UK, Good Guys Bakehouse products are available at Sainsbury’s and Ocado, and significant retail growth is anticipated in the coming months.
Steve Monk, founder of Good Guys Bakehouse, states: “What we’ve created with our Biscuit Melts is completely unique to the category. They’re biscuits designed for snacking, being crispier, lighter, and more moreish than anything else on shelves.”
He adds, “A new generation of shoppers is heading to the savoury biscuits aisle in search of healthier, tastier, more snackable options, and as a brand we’re delivering this.”
“Our new Paprika Melts are perfect for ‘sofa grazing’ without the guilt, being baked with paprika, chili powder, a hint of real cheese, and absolutely no palm oil. The result is a biscuit that not only tastes authentic but is also lower in fat and calories.”
Steve Monk continues, “As a brand, we’re redefining the line between biscuits and snacks, creating new consumption occasions for the category, which is incredibly exciting.”
Furthermore, Monk emphasizes, “Our listing with Albert Heijn, the largest supermarket chain in the Netherlands, marks a significant milestone for our business. Alongside our partnerships with Sainsbury’s and Ocado, we are well-positioned to enhance our grocery presence in both the UK and Europe in the upcoming six months. This will drive distribution and pave the way for new listings.”
“With additional new product developments (NPD) on the horizon, we are on track not only to scale our business but also to revitalize growth within the savoury biscuits category.”
