Fanta and Warner Bros. Pictures are thrilled to unveil a global partnership ahead of the much-anticipated release of the movie Beetlejuice Beetlejuice, debuting in cinemas on September 6th, 2024.
As part of this exciting collaboration, the full range of Fanta flavors will receive limited-time transformations featuring beloved characters from Beetlejuice Beetlejuice. Market-specific flavors include Orange – Astrid (portrayed by Jenna Ortega), Strawberry – Lydia Deetz (played by Winona Ryder), Pineapple – Delia Deetz (played by Catherine O’Hara), as well as Grape – Delores (played by Monica Bellucci), Lemon – Wolf Jackson (played by Willem Dafoe), and Strawberry Kiwi – Bob (the Shrinker!). Each product will feature a QR code enabling access to exclusive physical and digital experiences, including opportunities to win tickets to see Beetlejuice Beetlejuice in theaters.
“We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theaters this September,” said Dana Nussbaum, executive vice president, worldwide marketing at Warner Bros. Pictures. “We are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Moreover, Ibrahim Salim Khan, vice president global category strategy for Fanta at The Coca-Cola Company, noted, “We’re excited for fans to try our special new Fanta limited edition flavor – an unmissable extension of the Fanta® range. There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October, allowing fans to immerse themselves in the film of the season.”
In addition to the new products, Fanta is preparing to announce opportunities for unparalleled access to Beetlejuice Beetlejuice. This will include both virtual and in-person immersive experiences. The limited edition Fanta Beetlejuice products will unlock a variety of activities when users scan the QR code and download the Coca-Cola App or visit the OneXP page, with further announcements about these exciting experiences expected soon!
The Fanta Beetlejuice Beetlejuice range will be available starting August 12th in over 50 markets worldwide.
