The Dole Sunshine Company has recently unveiled its revamped packaging for its fruit in juice and fruit in jelly range. Not only does the new design make a bold statement, but it also prominently communicates the message of ‘no added sugar’ on the fruit in juice packs, and now proudly claims to be ‘vegan friendly’ due to a recipe update on their fruit in jelly range.
Andrew Bradshaw, the UK sales director at the Dole Sunshine Company, emphasizes the shift in consumer behavior amid the pandemic, saying, “The current global situation has heightened consumers’ awareness of their health and the importance of mindful food choices. As a result, there has been a surge of interest in snacks that blend indulgence with health benefits, and this trend is set to continue.” Bradshaw expresses excitement about introducing these vibrant new packs to the market, confident in their ability to grab attention on store shelves while reassuring consumers that they are both delicious and healthy.
“When it comes to snacking, fresh fruit is sometimes perceived as virtuous or lacking excitement. Therefore, our goal with this new packaging is to remind consumers that our fruit snacks offer all the nourishing advantages of fresh fruit, but at an affordable price and in a format that is undeniably delicious… in fact, they are perfectly dole-icious!”
In conclusion, the Dole Sunshine Company’s revamped packaging aims to cater to health-conscious consumers seeking enjoyable and nutritious snacking options. With its eye-catching design and clear messaging, these vibrant new packs are certain to make a significant impact in the market.
