The upcoming campaign aims to enhance the snacking experience for NFL enthusiasts, with Old El Paso Nachos being the preferred choice for game day. Emphasizing the brand’s classic Nachos range, the campaign adopts the tagline “Make Some Noise for Crunch Time” – a clever nod to NFL lingo, underscoring the strong association between nachos and game day snacking. This aligns perfectly with our Make Some Noise brand ethos.
To ensure maximum reach and impact, our partnership with the NFL will employ a two-pronged approach. Initially, we will have a presence at the London Games, supplemented by extensive digital, social, and influencer activities. Subsequently, we have secured an always-on TV presence throughout the Super Bowl LVII season, backed by complementary social, influencer, and shopper initiatives.
Aditi Hilgers, Head of Meals at General Mills, affirms, “The NFL stands as one of the most influential sports brands globally. Beyond the sport itself, it unites people in the joy of the game, providing unparalleled entertainment. With 34% of sports fans expressing increased likelihood to purchase from NFL sponsors, our official partnership presents a remarkable opportunity to maintain top-of-mind brand association. We share a genuine mission and sense of community with the NFL, and we eagerly anticipate showcasing this synergy once again as we embark on our second-year sponsorship.”
This campaign signifies a step towards elevating the snacking experience for NFL fans. By strategically aligning with the NFL, we can capitalize on the immense appeal of this monumental sports brand, ultimately solidifying our brand presence in the market.
