Cathedral City has officially expanded its kids snacking range with the introduction of Cathedral City Bites.
The total kids snacking subcategory is valued at £340.3 million (source: Circana 52we 11 May 2024). As health remains a primary concern for parents, a Harris Interactive survey conducted on behalf of The Grocer indicates that 65% of parents consider cheese to be an excellent snack choice for children (Mintel Cheese Report). Consequently, Cathedral City Bites present an ideal solution for lunch boxes nationwide. Specifically tailored for children, Cathedral City Bites offer a delightful and nutritious snacking option, crafted without artificial colours, flavours, or preservatives.
Scheduled to launch at Morrisons on 12th August 2024, Cathedral City Bites feature engaging and vibrant packaging. The new product also includes child-friendly “tear here” instructions, enhancing accessibility and ease of use for children, whether enjoying snacks at school or on the go. Additionally, Cathedral City Bites will be available on Amazon from 19 August and in Sainsbury’s from 22 September.
Lissie Bernard, the brand manager for Cathedral City, emphasizes the growing demand for nutritious lunch box snacks that maintain great taste and convenience.
“Our new Cathedral City Bites perfectly meet this demand by combining the delicious taste of Cathedral City cheese with a nutritious and tasty snack in a child-friendly format,” says Bernard.
The introduction of Cathedral City Bites complements Cathedral City’s existing line of kid-friendly snacks, including Cathedral City Nibbles. This product has recently undergone a packaging refresh, adopting a fun and fresh design that highlights blue as the primary colour, ensuring improved visibility for parents. As a result, the packaging now boasts a 12% reduction in material use—equivalent to 10.2 tonnes (calculated based on before and after weights of packaging totals).
Moreover, Cathedral City solidifies its status as the UK’s favourite cheese brand, boasting a market value of £327 million and being purchased by 43% of households.
