According to the latest survey released by ASH, experimental vaping has increased significantly since 2022. The survey compiled a few key findings that are worth noting.
Firstly, there has been no significant change in the proportion of 11-17-year-olds who are currently vaping or smoking between 2022 and 2023. However, trying vaping once or twice has increased by a whopping 50% from last year.
Secondly, disposable (single-use) e-cigarettes are the go-to option for children currently vaping. Shockingly, corner shops are the main source of purchase, and child awareness of in-store promotion has grown significantly since last year.
The survey further reveals a profound increase in the awareness of vape promotion in stores. In 2023, 53% of children were exposed to vape promotion, up from 37% last year. Unfortunately, there are currently no restrictions regarding the packaging or placement of vapes within retail premises, even though it is advised that retailers keep them out of children’s reach.
The unfortunate result of this unrestricted regime is the bright, colourful, and attractive displays of products that clearly target the youth market rather than adult smokers. The CTSI welcomed the government’s pledge to crackdown on the supply and sale of vapes through investment in enforcement. However, the enforcement activity alone won’t mitigate the issue of the youth appeal of vapes.
“Trading Standards teams across the country have been working tirelessly to address issues around the supply and sale of vapes to underage people,” said Duncan Stephenson, policy and external affairs director at CTSI. “We are concerned about the intentional marketing and promotion to children, with bright colours and the placement of products next to sweets and confectionery.”
In essence, while vaping can be an incredible cessation tool for adult smokers, the survey findings indicate that tighter regulations around the packaging, placement, and advertisement of vapes may be necessary tools to help clamp down on underage sales.
