Blis, a leading provider of location data technology, has released an insightful e-guide titled ‘The UK grocery list: how to reach shoppers when saving money is the essential item’. This e-guide presents fascinating findings from a study that sheds light on consumers’ grocery shopping behaviours in the face of inflation.
According to the e-guide, nearly 25 million shoppers (46% of Brits) consider themselves to be bargain hunters when it comes to grocery shopping. Furthermore, over 46 million consumers in the UK (85% of adults) have resorted to shopping at multiple stores to save money. Interestingly, 43% of them take multiple trips to different stores in search of the best offers.
The study highlights that 85% of British consumers consider supermarket own-label products to be essential. The primary reason for this choice is that they are cheaper. 66% of respondents attest to this fact, while 40% believe that these products are of the same quality as other brands.
As far as shopping methods go, 41% of consumers still prefer the in-store shopping experience. Of this percentage, 57% choose to buy in-store to pick fresh items. Surprisingly, only 3% of shoppers prefer to buy all of their groceries online. When it comes to online grocery shopping, 42% of shoppers use traditional supermarkets’ websites, while one in three uses super-fast delivery services to purchase at least some of their groceries.
Interestingly, the e-guide reveals that younger generations are more inclined towards super-fast delivery services. Over 57% of people aged between 18 and 24 use these services to purchase at least some of their grocery items. Convenience stores also seem to be on the rise with one in five consumers preferring to shop at these locations compared to the previous year.
Blis’ commercial managing director, Glenn Davis, believes that the past years’ volatility, alongside the rise in inflation and Brexit, has created notable fluctuations in consumer behaviour. Glenn says, “Looking at what influences purchase decisions, we can see an evolving path to purchase.”
The e-guide, based on a B2C survey commissioned by Blis to understand consumer behaviours across the UK, offers an illuminating and informative read for businesses looking for insights into the UK grocery market.
