Summer is a time of warmer weather and outdoor activities, making it the perfect season for social gatherings. It is worth noting that last quarter experienced a significant increase in off-trade beer volumes, with a 24% rise compared to the previous quarter. Budweiser Brewing Group is optimistic about maintaining this momentum throughout the year.
To take advantage of the summer months, retailers should prioritize fridge space for beers. This ensures that consumers can easily grab a cold beer on the go, no matter if they are attending a sporting event, hosting a BBQ, or simply meeting with friends and family. By understanding and responding to consumer demand, retailers can tap into different events such as the Women’s World Cup and the BBQ season. This will be crucial in maximizing profits, as Maria Neves, head of category management at Budweiser Brewing Group, explains: “By seizing the chance to cater to the soaring demand for summer beers and lagers, retailers can curate an enticing selection, stock up on crowd favorites, and unlock the potential to maximize their profits.”
Furthermore, the summer season provides an excellent opportunity within the cost-of-living landscape. While many shoppers are actively seeking ways to save money on larger expenses like household bills and dining out, smaller indulgences such as alcohol are areas where consumers are more willing to trade up. As a result, retailers should recognize the potential for increased sales during this time and strategize accordingly.
In conclusion, with the sun shining and temperatures rising, retailers have a golden opportunity to capitalize on the summer season. It is crucial for them to understand consumer demand and tailor their offerings to specific events and occasions. By doing so, they can curate an appealing selection, stock up on popular products, and ultimately maximize their profits.