Coca-Cola Europacific Partners (CCEP) is excited to announce the launch of an unprecedented on-pack promotion for its Costa Coffee ready-to-drink (RTD) chilled coffee Latte range. This carefully crafted promotion aims to delight Costa fans, strengthen brand awareness, and boost sales for retailers during the crucial summer season.
Thanks to an on-pack QR code, shoppers can now access a captivating Costa game, providing them with an opportunity to win a wide range of exclusive prizes. These prizes include enticing summer getaways to popular destinations such as Ibiza and the USA, coveted festival tickets, state-of-the-art tech gadgets, convenient food delivery vouchers, and more.
Supporting this remarkable promotion is a comprehensive summer marketing campaign that encompasses captivating video content across social media platforms, eye-catching nationwide out-of-home advertising, product sampling at high-footfall locations in London, and immersive festival partnerships with well-regarded events like Pride, Mighty Hoopla, Barcode Festival, Car Fest, and Kendal Calling.
Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners GB, expressed her enthusiasm for the campaign, saying, “Our first-ever on-pack promotion and engaging summer campaign are designed to reward our beloved Costa Coffee fans with exclusive experiences and desirable prizes. The Costa Coffee chilled RTD range has already experienced remarkable growth in both value and volume sales over the past year, positioning itself as the fastest-growing major chilled coffee brand in GB. We are confident that this campaign will serve as a catalyst to maintain this upward trajectory.”
In addition to the consumer-driven rewards, Costa is extending the opportunity for independent convenience retailers to partake in the excitement. These retailers now have a chance to win a portion of a £7,500 cash prize pool, which can be used for themselves as well as a local good cause or charity within their community.
To celebrate the launch of Costa’s groundbreaking on-pack promotion, independent convenience retailers from across the country can enter a series of prize draws. They can qualify by purchasing case deals of Costa products from participating wholesalers or by requesting POS kits via our trade website, My.CCEP.com. By prominently displaying these kits alongside key Costa lines in their stores, retailers can increase their chances of winning.
Pippa Foster emphasized the importance of these incentives for convenience retailers, stating, “The RTD chilled coffee sector in convenience is experiencing growth ahead of the overall market. Therefore, we wanted to further motivate convenience retailers to embrace this on-pack promotion by giving back to both them and their local communities. In addition to the existing prizes for shoppers, we encourage retailers to learn more by visiting My.CCEP.com.”
In conclusion, CCEP is thrilled to introduce the unprecedented on-pack promotion for the Costa Coffee RTD chilled coffee Latte range. This initiative is designed to captivate Costa fans, keep the brand top-of-mind, and drive sales for retailers during the summer season. With a myriad of exclusive prizes and exciting marketing endeavors, this campaign is set to fuel the growth momentum of the Costa Coffee brand, creating a win-win situation for all involved.