In a bold initiative to transform the conventional spreads market, Bertolli has unveiled its latest offering: Bertolli Spreadable with Butter and Olive Oil.
This innovative product marks a notable evolution for the brand, infusing the butter segment with a unique olive oil element that emphasizes flavor, tradition, and an uncomplicated ingredient list to resonate with contemporary consumers.
The objective behind this launch is to connect premium taste with everyday usability. By harmonizing the company’s rich Mediterranean heritage with a straightforward, four-ingredient formulation, Bertolli positions this new spread as an essential item for cooking, baking, and simply spreading on bread.
As consumers become increasingly discerning about product ingredients, Bertolli’s formulation prioritizes simplicity. The new spread comes in a tub composed of only four primary components:
– Dairy butter (57%), providing a rich and traditional base.
– Olive oil (23%), ensuring a smooth, spreadable consistency coupled with Mediterranean charm.
– A touch of water and a dash of salt for perfect balance.
This minimalist focus enables the brand—established in Tuscany, Italy, in 1865—to draw upon its extensive legacy of Italian culinary excellence while delivering a practical solution for busy households.
The introduction of this product aims to invigorate the competitive landscape of the butter and spreads category. The brand asserts that this offering epitomizes the “soul of Italian living,” placing quality cuisine at the forefront of daily experiences. Its adaptability caters specifically to home chefs seeking a dependable ingredient for various uses, whether whipping up a comforting spaghetti bolognese or crafting crispy bruschetta.
Ian Hepburn, marketing director for the UK and Ireland at Flora Food Group, emphasized the strategic relevance of this launch for retailers: “The Bertolli Spreadable Butter & Olive Oil is a milestone for the brand, bringing a distinctive olive oil proposition into the butter category. It has been specifically developed to deliver a rich, creamy texture with a smooth buttery flavour, making it a versatile ingredient for cooking, baking and spreading. We’re excited to see it launch and look forward to consumers enjoying it.”
To achieve swift volume growth and market entry, Bertolli is implementing a phased rollout across major retailers in the UK, complemented by competitive introductory pricing to stimulate initial interest.
Following its debut in Tesco and Morrisons, additional retail partnerships are anticipated as the brand seeks to broaden its presence within the category.
