Treasury Wine Estates is strategically expanding its 19 Crimes brand by introducing a Tempranillo wine, building on the positive reception of its Argentinian Malbec. This move is aimed at attracting new consumers by broadening the range beyond Australian wines.
The 19 Crimes Tempranillo presents itself as a medium-bodied wine characterized by fruity notes of red and black cherries, complemented by spicy and smoky undertones alongside a hint of oak.
This wine, with an alcohol content of 12% ABV, comes in 750ml bottles. It will be available in Sainsbury’s stores across the UK and online starting June 29, retailing at an RRP of £7.50 per bottle. Additionally, it will also be sold through Excelsia in Spain.
As noted by the Wine Society, Tempranillo is a robust grape variety, known for its thick skin and deep coloring, commonly cultivated in Spain and Portugal.
“Tempranillo is a varietal that is growing in value at 4.1% ahead of both the total still wine market and red wine,” stated Chantal McDowell, senior brand manager for 19 Crimes.
“It’s becoming hugely popular with shoppers and we wanted to provide 19 Crimes fans, who are looking to explore wine options outside of Australia with more choice and variety within the existing 19 Crimes range.”
Headquartered in Melbourne, Treasury Wine Estates ranks among the largest wine companies globally. Its portfolio includes well-known brands like Wolf Blass, Penfolds, Blossom Hill, and 19 Crimes.
