Nutrica, a prominent brand under BN Agritech, has officially entered the peanut butter market with the launch of its Crunchy and Creamy variants. These high-protein, fiber-rich, vegetarian spreads are now available in 14 cities across India, offering a wholesome option devoid of artificial preservatives. This initiative supports not just everyday fitness but also promotes overall family wellness.
Nutrica, the lifestyle and wellness brand proudly affiliated with BN Agritech Limited, has unveiled its exciting new line of products: Nutrica Peanut Butter. The introduction of this variety marks a significant milestone for the brand as it continues to expand its comprehensive wellness portfolio, blending taste, quality, and functionality to assist consumers in achieving their daily health goals. Customers can now find Nutrica Peanut Butter in general trade stores across major cities, including Delhi, Mumbai, Pune, and Chandigarh.
With two delicious options—Crunchy and Creamy—Nutrica’s new peanut butter range serves as a healthy snack alternative, perfect for promoting everyday fitness without sacrificing flavor. It’s essential to recognize that fitness is not confined to the gym; rather, it represents a daily habit that can be embraced by everyone in the family, from children to elders. By substituting traditional spreads with Nutrica Peanut Butter, families can make a simple yet impactful transition toward healthier eating habits, ultimately contributing to a lasting positive change in their lifestyles.
Each variant is high in protein, rich in dietary fiber, and crafted from 100% vegetarian ingredients. Additionally, these peanut butters contain no artificial preservatives, making them a nourishing, energy-dense selection for active individuals and families alike. The products are conveniently packaged in PET jars of 300g, 750g, and 900g, ensuring ease of use for consumers.
Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG at Nutrica, stated, “With every product we introduce, our aim is to make health simpler, more accessible, and enjoyable for everyone. The peanut butter range embodies our belief that nutritious food can be delicious too. We want to make healthy choices easy and exciting for consumers, not something they have to compromise for. This launch is another step toward creating a wellness brand that fits naturally into modern lifestyles.”
Nutrica’s expansion into the peanut butter category follows the earlier success of Nutrica Bee Honey and its Vitamin-enriched cooking oils, thereby solidifying the brand’s commitment to a function-first wellness portfolio. This strategic move enhances Nutrica’s journey towards becoming a leading lifestyle and wellness brand, dedicated to offering premium yet accessible products that facilitate effortless wholesome nutrition in daily life.
