SoreThumbStudio took a strategic approach in adapting Laila’s brand for a new microwaveable pouch format. The team revitalized Laila’s visual assets, enhancing messaging, improving flavor navigation, and incorporating premium foodie elements across a range of 10 SKUs. This redesign aligns with current food and drink consumer trends, particularly in food and drink sustainability.
By emphasizing the brand’s signature teal, the designers also introduced unique flavor colors for each SKU. This thoughtful design choice not only grabs attention but also supports sustainable packaging initiatives by utilizing eco-friendly materials.
The new packaging prominently displays a handcrafted bowl on vibrant napery, complemented by bronze metallic detailing on the refreshed brand-identity keyline and the established date. These features underscore the package’s premium positioning while remaining in tune with food and drink marketing strategies.
To further highlight convenience—a key trend in today’s fast-paced market—SoreThumbStudio added a subtle yet impactful “Microwave in 2 minutes” gloss-varnished seal device. This enhancement effectively communicates the product’s usability, making it appealing for busy consumers seeking sustainable food options.
Mike Nash, SoreThumbStudio’s Creative Director, expressed enthusiasm about the redesign: “The new packs – with their perfectly balanced positive and negative space – represent a major step forward for the brand: premium, modern, and ready for the convenience category without alienating the brand’s core consumer base. I can’t wait to see them on the shelves.”
