Introducing the “Morro marque” – a symbol of sustainability in food and drink packaging.
A recent survey reveals that over half of UK adults (54%) now view plastic as outdated, with 76% of respondents preferring products packaged in natural, compostable materials. Morro plant-based materials meet this demand, offering robust performance and biodegradability.
Morro materials are entirely plastic-free and undergo no chemical modification, enabling them to break down naturally alongside food waste, including in aquatic environments and soil. What sets Morro apart is its natural composition, making it possible for it to be both edible and soluble. This property allows for unique applications, whereby packaging and the product itself can be cooked or consumed together.
Moreover, Morro materials possess capabilities beyond plastic’s reach. By ‘micro-packaging’ vitamins and nutrients within liquids, Morro safeguards them from UV-rays, pasteurization, and changes in pH balance.
As a gold standard in sustainability, the Morro marque aims to instil consumer confidence in products displaying it. Designed to enhance brands, this mark distinguishes them as conscious contributors to a sustainable future.
Pete Hutton, Executive Chair at Xampla, affirms, “The polling data shows that the public is already ahead of industry in seeing that plastic’s days are numbered. With increasing awareness of plastic pollution and its carbon footprint, consumers are eager for an innovative and practical alternative. Morro enables brands to seamlessly transition away from single-use plastics, and our breakthrough material can surpass plastic’s limitations.”
Noteworthy brands such as Gousto and Britvic have already placed their trust in Xampla’s technology, leveraging Morro sustainable materials across various applications – from edible stock cubes to vitamin microcapsules. Xampla works closely with major global companies, ensuring the safe and sustainable delivery of their products while reducing reliance on single-use plastics.
Backed by 15 years of research at the University of Cambridge, Morro sustainable materials represent a better future. For more information, please visit: https://morro.earth/
