Introducing a Revolutionary Sustainable Packaging Solution for Frozen Baked Goods
UPM Specialty Papers, Lantmännen Unibake, and Adara have collaborated to create a game-changing fibre-based packaging that replaces plastic bags as the primary packaging for frozen baked goods. This innovative solution aims to minimize the use of fossil-based materials while ensuring food safety and freshness.
The partnership between UPM Specialty Papers, Lantmännen Unibake, and Adara showcases the power of united expertise in the food packaging value network. Together, they have developed a renewable and recyclable packaging solution for frozen bread, using UPM Asendo™ barrier paper as the inner liner in a corrugated cardboard box. The barrier paper layer provides the necessary grease and moisture resistance, ensuring food safety while eliminating the need for plastic bags.
Lantmännen Unibake, a leading European bakery group specializing in frozen bakery products, is actively seeking more sustainable packaging solutions. They have conducted extensive testing and analysis on the impact of various packaging materials on the taste of frozen bread, ultimately selecting UPM Asendo as the ideal inner liner for their cardboard boxes.
Adara, a manufacturer of corrugated cardboard and packaging, shares a strong commitment to sustainability. Their core values of quality, flexibility, efficiency, and sustainability align perfectly with this project. According to Mikko Järvinen, Manufacturing and Development Manager at Adara, this collaborative effort has provided valuable insights that can be applied to other product categories in the future.
UPM Asendo™ is a versatile and eco-friendly barrier paper that offers excellent grease and moisture resistance. It is specifically designed for dry, chilled, and frozen foods, making it perfect for applications such as bread bags and non-food wrapping. Moreover, it is fully recyclable and home and industrially compostable, ensuring a sustainable end-of-life for the packaging.
This groundbreaking packaging innovation highlights the possibilities of reducing plastic usage in food packaging through collaboration within the industry. By working together, UPM Specialty Papers, Lantmännen Unibake, and Adara have paved the way for more sustainable practices and solutions in the food and drink packaging sector.
