Food and Beverage Business
General News

Wendy’s Franchise Set to Expand in Central Asia: New Plans Unveiled

Wendy's Franchise Set to Expand in Central Asia: New Plans Unveiled Central Asia, Expand, Franchise, New Plans, Wendy's Food and Beverage Business

Today, the industrial holding company Kusto Group has unveiled its new plans for expanding the Wendy’s franchise in Central Asia. Under these ambitious plans, Kusto aims to establish and operate 55 outlets across Uzbekistan and Kazakhstan by 2030. In addition, they will introduce a Next Generation restaurant layout and innovative AI-based drive-thru in Kazakhstan by Q2 2024, paving the way for a new era of fast-food dining in the region.

This exciting development was announced by Yerkin Tatishev, Founder and Chairman of Kusto Group, during Wendy’s Annual Franchise Convention held in Washington D.C. in October 2023. This convention served as a platform for franchise leaders from around the world to discuss business priorities and celebrate Wendy’s 54 years of success.

While at the convention, Tatishev engaged with Wendy’s executives to outline Kusto’s expansion plans for the Wendy’s franchise in Central Asia. He also visited Wendy’s headquarters in Dublin, Ohio, to further explore the latest innovative technologies and cutting-edge initiatives.

Wendy’s, a prominent US-based fast-food restaurant chain, has experienced significant global expansion in recent years, solidifying its position as the third most successful ‘quick service restaurant’ franchise in the burger category worldwide. With a presence in 32 countries, Wendy’s has strategically entered new markets, including Central Asia, Australia, and Saudi Arabia. This has led Wendy’s to enter into franchise agreements with successful global companies such as Kusto Group to expand its footprint in Central Asia.

This remarkable international expansion not only reflects Wendy’s and Kusto Group’s commitment to reaching new markets, but also underscores their dedication to providing exceptional service and embracing innovative solutions for the future of fast food.

Related posts

Aryzta appoints former executive Michael Schai as CEO

FAB Team

Sustainable Soy Sourcing: Ensuring EUDR Compliance and Environmental Responsibility

FAB Team

Tate & Lyle purchases CP Kelco

FAB Team