Food and Beverage Business
Packaging

UPM Raflatac launches new carbon action portfolio to advance towards a low-carbon circular economy

UPM Raflatac launches new carbon action portfolio to advance towards a low-carbon circular economy carbon action, circular economy, low carbon, portfolio, UPM Raflatac Food and Beverage Business

UPM Raflatac has recently introduced its new carbon action plastic labels portfolio, showcasing its dedication to the Climate Action initiative and supporting customers in lowering the carbon footprint of their packaging materials. This initiative aligns with the company’s commitment to sustainability and success for its clientele.

In collaboration with the UN, UPM has teamed up with the Global Compact Forward Faster initiative to expedite progress towards achieving the 2030 Sustainable Development Goals. Currently, only 15% of these targets are on track, prompting UPM’s involvement in accelerating the journey towards a more sustainable future.

Starting from 30th April 2024, the initial products from the Carbon Action portfolio will be accessible to customers in EMEIA and the Americas. The objective is to offer a range of products focusing on supporting the principles of the circular economy, including Reduced, Recycled, or Renewable materials. This approach enables recycling or reuse, which is crucial for reducing the impact on the environment.

The Carbon Action portfolio is designed to address the entire value chain’s impact, providing a concrete pathway to achieve Scope 3 emission reductions for printers and brand owners. This is further reinforced by the DEKRA validated LCA calculation process offered through UPM Raflatac’s Label Life service.

By leveraging the power of circular economy principles, the packaging industry can now benefit from quantifiable emissions reductions, empowering customers and brands to decrease the carbon footprint of their packaging materials. This significant leap forward does not compromise on label quality or performance, ensuring a win-win situation for all stakeholders involved.

Katja Kivelä, business director of food and HPC, films & specials at UPM Raflatac, emphasizes that the launch of the Carbon Action portfolio underscores the company’s unwavering commitment to sustainability and customer satisfaction. She affirms, “By introducing innovative solutions that directly contribute to reducing carbon footprint and enhancing circularity, we are enabling our customers and brands to take decisive steps towards a low carbon circular economy.”

The Climate Action initiative, under the UN Global Compact Forward Faster platform, seeks to set science-based net-zero emission reduction targets aligned with a 1.5°C pathway. UPM’s pledge includes halving global emissions by 2030 and achieving net-zero by 2050 at the latest. This commitment entails not only cutting emissions across the supply chain but also striving for product innovation, such as the rollout of the new Carbon Action portfolio.

In conclusion, UPM Raflatac’s introduction of the Carbon Action portfolio marks a significant milestone in the journey towards a sustainable future. By joining forces with global initiatives and embracing innovative solutions, the company is paving the way for a greener and more environmentally conscious packaging industry.

Related posts

Packaging Innovations continues to push industry expectations with hugely successful second day

admin

TIPA Unveils World’s First Advanced Metallized High-Barrier Film for Snack Packaging

FAB Team

PackUK debut at Packaging Innovations & Empack points way to £10bn “mega investment” in UK recycling

admin