The newly revamped packaging design vividly embodies Pure Maple’s Canadian heritage, significantly enhancing its visibility on shelves and fostering a deeper connection with consumers. This initiative not only embraces the aesthetics of food and drink packaging but also aligns with current food and drink consumer trends toward authenticity and quality.
According to the owners of Puremaplers, the elegant redesign of the Leone bottle shape draws inspiration from the illustrious history of Canadian maple syrup, paying tribute to the brand’s origins. This attention to detail is essential in the competitive landscape of food and drink marketing, where storytelling plays a pivotal role in consumer engagement.
Sustainability remains at the forefront of the brand’s mission. Iconography throughout the packaging underscores the commitment to responsibly sourced maple syrup, carefully tapped in Quebec. This focus on food and drink sustainability not only appeals to eco-conscious consumers but also reinforces the brand’s credibility in the marketplace.
The packaging effectively narrates the syrup’s journey. Pure Maple syrup is collected for just six weeks each spring, and this unique timeframe is thoughtfully reflected in the design. Illustrations trace the sap’s path from tree to bottle, showcasing the craftsmanship and rarity of the product in a manner that highlights its premium quality.
Rob Ward, founder of Puremaplers, expressed his enthusiasm: “We are absolutely thrilled with Slice Design’s exceptional work on our new packaging identity. They have truly captured the essence of our Canadian heritage while bringing a fresh, modern feel to our brand. The thoughtful design not only enhances the authenticity of our syrup but also beautifully conveys the story behind every drop from the maple trees of Quebec to tables across the UK. The attention to detail, sustainability focus, and striking visuals ensure that Pure Maple stands out while staying true to its roots. A fantastic collaboration, we couldn’t be happier with the results.”
Alan Gilbody, owner and director of Slice Design, added, “We wanted to invite the consumer into the pristine, untouched beauty of Canada’s wilderness but in a less traditional way mirroring the unparalleled purity of the maple syrup itself.” This innovative approach not only captures the essence of food and drink sustainability but also elevates the brand’s market positioning.
