In 2024, the Polish confectionery sector, encompassing sweets, chocolate, and baked goods, achieved a market value of approximately 4.7 billion EUR, making it the fifth-largest in Europe.[1] As reported by the Market Monitoring Centre, this impressive figure is primarily driven by discounters (46%), small format stores (30%), and supermarkets (15%). These retail channels play a critical role in influencing innovations in food and drink packaging, exemplified by the success of Brześć puffs, which debuted in 2024 in recyclable film developed by Coveris Rypin.
“The demand for recyclable packaging materials aligns with the European Union’s Packaging and Packaging Waste Regulation, mandating that all packaging on the EU market must be recyclable by 2030.[2] Our new packaging meets these standards and aims to reduce packaging waste,” states Arkadiusz Drążek, CEO of Brześć Sipa Sp.k., a prominent confectionery manufacturer in Poland.
Brześć has specialized in crafting sweet and savory confectionery products for over 40 years, with its flagship steamed dough items being puffs, including mini eclairs (or crunchy puffs), mini puffs, and fillable puffs. These products are popular in several regions, including Poland, Germany, the Czech Republic, Slovakia, and Lithuania, and they can also be found in markets like Dubai, Canada, and the USA. The company has longstanding ties with Hadepol Flexo, which now operates as Coveris Rypin after its acquisition by the Coveris Group in June 2024. This partnership facilitated the large-scale production of recyclable monomaterial film.
“We are very pleased with the successful launch of puff products in recyclable BOPP films, produced at our Rypin facility,” remarked Wojciech Jankowski, head of sales at Coveris Rypin. “This sustainable alternative to non-recyclable materials offers equal protective performance while conserving resources, aiding suppliers and food chains in achieving their sustainability objectives.”
The new film features high transparency, allowing consumers to view products directly on the shelf, thereby enhancing shelf appeal. Additionally, it is optimized for eight-color flexographic printing, offering optional matte or gloss finishes to highlight brand identity.
By adopting sustainable packaging for its flagship products, Brześć is strategically positioned to expand its presence in Western Europe and the MENA region. This initiative is further strengthened by the Halal certifications awarded to Brześć products suitable for Muslim consumers.
“Thanks to the trust and support of Coveris Rypin, we plan to broaden the use of monomaterial packaging across additional product lines in the near future,” concluded Arkadiusz Drążek.
[1] Każdej minuty w Polsce sprzedaje się 10 tysięcy opakowań słodyczy. Co napędza rynek?
[2] Zaskakujące zmiany w sklepach. Weszły unijne przepisy o opakowaniach
