As part of an innovative test-and-learn initiative set to continue until early 2026, approximately 1.8 million Cadbury Crunchie Four Bar Multipacks sold at Tesco will transition from plastic overwrap to stickers. This change aims to reduce outer plastic packaging by 60% per pack, reflecting a growing commitment to food and drink sustainability.
The newly designed stickers include a QR code that links to an online survey. This allows consumers to share their feedback on the usability and overall experience of the new design. Additionally, the stickers will provide all relevant nutritional and recycling information presently available on existing Cadbury Crunchie multipacks. The insights gathered from this survey will inform Mondelēz International’s future packaging innovations, further emphasizing their global sustainable packaging goals.
Joanna Dias, the sustainability lead at Mondelēz UK, stated: “We’re delighted to be announcing this Cadbury Crunchie multipack trial in the UK which reduces the outer plastic use by 60%. Reducing our packaging and the use of virgin plastic are key pillars in our global ‘Pack Light and Right’ strategy. We know that more sustainable packaging is a key concern of our consumers, which is why we are asking for their valuable feedback on the trial.”
Moreover, James Bull, head of packaging at Tesco, added: “As part of our Planet Plan, Tesco is committed to reducing its packaging footprint and working with suppliers to assess the suitability of their packaging. This trial from Mondelēz International has the potential to drive forward change in the chocolate category while supporting our mission to eliminate preventable packaging waste.”
