The distinctive blue and white tiles featured on the Puy Lentils packaging pay homage to the architecture of Le Puy-en-Velay, while fresh Mediterranean motifs further enhance the story behind each product. Every design element is thoughtfully anchored in narrative and place, showcasing a commitment to sustainability in food and drink packaging.
In addition, back-of-pack recipes have been revitalized with striking food photography and a newly introduced QR code. This provides consumers with easy access to creative recipe ideas, allowing them to explore the versatility of pulses and grains. Such enhancements align with current food and drink consumer trends focused on sustainability and innovation.
Furthermore, subtle updates to the front-of-pack descriptions increase clarity regarding flavors and ingredients. This not only boosts transparency but also aids consumers in making informed decisions, a crucial aspect of modern food and drink marketing.
Alongside these aesthetic improvements, Merchant Gourmet is proud to unveil a refreshed logo that prominently features the term “gourmet,” complemented by an updated brand mission: ‘Everyday Gourmet.’ This proactive approach underscores the evolution of food and drink sustainability within the industry.
Richard Peake, managing director of Merchant Gourmet, stated: “Our colourful patterned packs are an integral part of our brand identity. Quality is at the centre of everything we do, and we obsess over every detail of our product, from what goes in it to how it looks on the outside. We’re proud to be bold and different and with this refresh, we’re doubling down on that energy.” His insights reflect a deep commitment to innovative design and sustainable practices within food and drink packaging.
