Recently, leaders from the food and drink sector gathered at the FPA Environment Seminar to explore key topics such as circularity in sustainable packaging, technological advancements, and the implementation of Extended Producer Responsibility (EPR). This event underscored the critical intersection of food and drink sustainability and innovative packaging solutions.
Delegates received insights from Mary Creagh CBE MP, Under Secretary of State at Defra, regarding the progress of packaging reforms and the vital transition toward a resource-efficient, low-waste economy. Her insights were particularly relevant for businesses focused on sustainable packaging strategies.
In her opening address, the minister commendably highlighted the sector’s “leadership, innovation and commitment” in fast-tracking the shift to circular packaging systems. She pointed out that embracing circularity presents a “major opportunity for growth, innovation and industry collaboration” while also serving as an environmental imperative. This perspective is crucial for food and drink marketing initiatives aimed at eco-conscious consumers.
Responding to this, FPA Executive Chair Mike Revell acknowledged the ambition behind the reforms. However, he expressed concerns that the current implementation of EPR could foster confusion and substantial financial uncertainty for businesses. He likened the initial rollout of EPR to the “Wild West,” given that companies often struggle to anticipate the next financial impact or additional fees they may incur.
While he emphasized the packaging industry’s commitment to the principle that producers should cover the end-of-life costs of the packaging they introduce to the market, he raised serious concerns about the potential for businesses to be charged multiple times for the same packaging under differing regulations. “Plastic packaging is already charged under the Plastic Packaging Tax,” he explained, “and now again under EPR, with some businesses supplying dual-material packs conceivably being charged three times. That’s not a sustainable or proportionate system.”
Furthermore, Revell cautioned that this cost burden could lead to inflationary pressures starting in 2026, ultimately affecting consumers and complicating the landscape for food and drink consumer trends.
He urged the government to act promptly to:
- Eliminate duplicated charges within the EPR framework to support sustainable packaging.
- Ensure a level playing field by addressing non-compliant importers and overseas suppliers who currently evade UK regulations.
Revell concluded: “Our sector supports paying its fair share but not two or three times over. If we are to achieve the circularity government seeks, compliance must be fair, consistent and enforced. FPA members are committed to delivering this transition, but the system must work in practice, not just in principle.” This sentiment underscores the urgency for clear and effective solutions in food and drink packaging initiatives.

