DS Smith has been a key partner to global FMCG brands in optimizing their supply chains. Transitioning towards a more sustainable approach, DS Smith has successfully replaced over 1.2 billion pieces of plastics across their international markets by May 2024.
This significant milestone aligns with the company’s commitment to reducing primary and secondary plastic packaging in their customers’ packaging. Through a dedicated plastic replacement and reduction program initiated in 2020 as part of DS Smith’s Now & Next Sustainability Strategy, the company aims to “Redefine Packaging for a Changing World.”
Operating in 27 countries across Europe and North America, DS Smith has seen the UK leading the pack with over 274 million plastic pieces replaced. Following closely, France has replaced more than 260 million pieces, with Germany not far behind at over 153 million replacements.
Efforts to remove everyday plastic items from supermarket shelves, such as fruit and vegetable punnets, plastic carriers, and shrink-wrap on soft drink bottles, have been instrumental in achieving these milestones. Miles Roberts, group chief executive at DS Smith, highlighted the importance of innovating to help customers replace or reduce plastics to meet societal demands and forge stronger partnerships.
Roberts emphasized the necessity for a supportive regulatory framework to empower FMCG brands in scaling up their plastic reduction efforts. As he stated, “What we need are stronger, harmonized, global regulations that level the playing field, to help businesses move away from plastic.”
In conclusion, DS Smith’s proactive approach towards sustainability and plastic reduction not only benefits the environment but also strengthens their partnerships with leading FMCG brands. By embracing these changes, the company is paving the way for a more sustainable future in the packaging industry.
