Food and Beverage Business
Packaging

CCL Introduces New EcoFloat WHITE Shrink Sleeves for Light Sensitive Products

CCL Introduces New EcoFloat WHITE Shrink Sleeves for Light Sensitive Products beverage packaging, food and drink packaging, food and drink sustainable packaging, Food packaging, Recyclability Food and Beverage Business

CCL Label, a global leader in specialty label, security and packaging solutions, has unveiled the latest version of its successful EcoFloat low-density polyolefin sleeve material: EcoFloat® WHITE.

“EcoFloat WHITE is expected to revolutionize the recyclability of dairy packaging and other light-sensitive products,” says Guenther Birkner, a member of the CCL management team. “The dairy industry often faces challenges in recycling opaque bottles, such as HDPE, used for yoghurt and probiotic drinks. EcoFloat WHITE addresses these challenges and aligns with the growing trend of transparent PET packaging.”

Enhancing Recyclability and Sustainability

Marika Knorr, Head of Sustainability and Communication at CCL Label, explains, “Designed to comply with legislation such as the European Green Deal and the Packaging and Packaging Waste Regulation, EcoFloat WHITE supports ‘design for recycling’ and encourages eco-friendly packaging practices.”

By utilizing transparent PET bottles with a white sleeve, companies can achieve both recyclability and aesthetic appeal, creating a sustainable packaging solution. In addition, the use of carbon-free inks enables the sleeve to provide the necessary light-blocking properties without compromising recyclability.

Supporting the Recycling Industry

Norbert Fenkart, who heads the research and development department at CCL’s sustainable sleeve label center, highlights the technology’s compatibility with recycling processes. “The EcoFloat WHITE sleeve ensures that PET bottles are easily detected and sorted, contributing to the efficiency of the recycling industry,” he says.

Overall, the transparent EcoFloat® sleeve material has been embraced by global brands seeking to enhance the recycling of their packaging containers. For more information on EcoFloat, visit CCL Food And Beverage.

*Tests were carried out at renowned sorting and recycling expert Interzeroh

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