Food and Beverage Business
Packaging

Berry’s SuperCup offers a sustainable, reusable option for Rugby World Cup fans

Berry’s SuperCup offers a sustainable, reusable option for Rugby World Cup fans return a list of comma separated tags from this title: Berry’s SuperCup provides reusable alternative at Rugby World Cup Food and Beverage Business

As the country implements a ban on single-use plastic cups, Berry has partnered with InfinyCup, a family-owned company specializing in reusable food and beverage tableware for large events, to supply drinking cups for the stadiums in Bordeaux and Lille.

Featuring a beer-like design, the SuperCup is 30% lighter than conventional reusable plastic beer cups currently available on the market.

All reusable drinking cups within the SuperCup range are dishwasher safe, ensuring effortless cleaning.

Imprinted with the official Rugby World Cup tournament logo, the cups have gained popularity among fans. Bruno Marconnet of InfinyCup explains, “The SuperCup drinking cups are designed for practical use during the event, but now they have also become a collector’s item for the attending rugby fans. Many of them take the cups home as souvenirs. Others take advantage of the option to return them to the stadium and cash in their deposit, in which case the cups will be washed and ready for the next game.”