CackleBean, a distinguished provider of premium eggs, was established in 2013 and operates from Cackleberry Farm, located at the base of a hill just outside Stow-on-the-Wold in Gloucestershire. Managed by Paddy and Steph Bourns, their rare breed flocks are entirely free-range, residing in traditional chicken houses across 12 acres of land. CackleBean eggs reach both high-end stockists and a delightful array of chefs, restaurants, pubs, makers, and bakers in London and the local region.
The objective was to design packaging that not only safeguards the product but also communicates the exceptional quality of CackleBean eggs. By selecting a complex, intricately detailed print, an innovative hexagonal shape for both the outer box and inner fitments, alongside eco-friendly materials, the goal was to capture the consumer’s attention, evoke a WOW moment, and leave a lasting impression. This new packaging boldly differentiates CackleBean’s offerings from competitors while reinforcing their brand identity. Ultimately, the packaging needed to be as extraordinary as the product itself, ensuring that the initial encounter customers have with CackleBean eggs is both engaging and memorable.
The newly designed box consists of paper-based corrugated material, which boasts excellent structural integrity, outstanding sustainability, and exemplary recycling and biodegradability credentials. The Westbury Packaging facility is FSC certified by the Forest Stewardship Council®, contributing to the preservation of forests and support for the wildlife and communities that depend on them. In line with this commitment, the packaging contains no additional adhesives, is printed using water-based inks, and comprises 100% corrugated material. Notably, Westbury Packaging achieved carbon neutrality in 2020 by implementing a comprehensive environmental policy that encompasses energy use, recycling, fuel, vehicle management, lighting, office and factory temperatures, travel, and employee practices.
Paddy and Steph Bourns, known affectionately as Mr. and Mrs. CackleBean, stated, “We don’t sleep until we know our flock is tucked up safely in bed at the farm and now, we can extend that feeling of safety knowing that our new packaging supports our eggs on their journey from the farm to our customers’ homes. This new packaging has been a labour of love and it’s our pride and joy to introduce it to our customers! We came up with the concept fifteen years ago and recently we’ve worked very closely with Westbury Packaging to make it into a reality. Our new boxes deliver on many fronts – functionality, sustainability and excitement. We’re very pleased with the finished product.”
Cameron McColl, Sales Director of Westbury Packaging, remarked, “It’s a pleasure to have customers such as Cackleberry. We have loved working on this highly innovative project with Paddy and Steph as we have been able to apply our innovative skills towards creating an exciting, sustainable solution. Their brand is beautiful. We’ve been delighted to be able to reflect this in the products we make and supply them.”
Westbury Packaging consistently collaborates with numerous manufacturers to develop new sustainable food and drink packaging solutions that align with their company values while providing the essential WOW factor, ensuring their products stand out in a competitive marketplace.
