Paulig is set to invest €12 million ($14.1 million) to expand production capacity for its Tex-Mex products at the Berga plant in Barcelona, Spain.
According to the Finnish food and beverage company, this investment will “respond to the growing global demand” for Tex-Mex goods. Specifically, it will facilitate the installation of a new flour tortilla production line.
The new line is expected to commence operations by the end of 2026 and will create up to 30 jobs over the next five to six years.
It will be integrated into the existing factory area in Berga, which is currently being “adapted to meet production requirements.”
As the owner of the Santa Maria, Paulig, and Conimex brands, the investment will enable the company “to accelerate its market responsiveness by optimizing existing infrastructure without waiting for new developments.”
Rolf Ladau, CEO of Paulig, remarked that this investment “not only increases our production capacity but also supports Paulig’s vision of being a shaper of popular food culture, as we continue to expand our Tex-Mex offerings in Europe.”
The company noted that the growing global demand for diverse food options is “reshaping consumer habits,” thereby creating “new growth opportunities for Paulig.”
“In this context, the investment represents a firm step to reinforce Paulig’s leadership in this market. It promotes a more agile, innovative, and consumer-focused production model, grounded in sustainability and local integration,” Ladau added.
Notably, Paulig’s Tex-Mex business constitutes roughly half of its sales.
The company employs around 350 people in Spain and 2,400 globally, achieving a turnover of €1.2 billion.
This latest investment aligns with Paulig’s broader strategy to expand in “high-growth markets,” such as Tex-Mex and snacks, while also entering new segments like Asian cuisine.
In December, Paulig acquired the Dutch brand Conimex from Unilever to bolster its Asian food business in the Netherlands.
Conimex is renowned for its Asian meal makers, prawn crackers, soups, sauces, and seasonings, and will now be incorporated into Paulig’s World Foods portfolio.
The company anticipates that the acquisition will enhance its sourcing and supply chain operations while broadening its product offerings.
Furthermore, this follows Paulig’s purchase of UK-based Panesar Foods in October, a company that specializes in sauces, salsas, and condiments.
