Nestlé is strategically expanding its culinary portfolio with high-protein products across key geographies. This initiative includes innovative solutions specifically developed to address distinct nutritional needs under new brands, as well as ongoing enhancements to its core brands.
Recently, the company introduced high-protein foods aimed at supporting GLP-1 users and consumers focused on weight management under its newly launched Vital Pursuit brand. A prime example is the Vermont White Cheddar Mac & Broccoli Bowl, a high-protein pasta dish that seamlessly incorporates pea protein into the pasta while maintaining exceptional taste and texture.
In total, the Vital Pursuit range features 14 delectable frozen meals available in various formats such as sandwiches, pizzas, and bowls. These thoughtfully crafted meals are developed by a diverse team of experts, including chefs and nutritionists at Nestlé’s R&D center in Solon, Ohio. Each meal is not only high in protein but also made with nutrient-dense ingredients like vegetables and whole grains. All products are now widely available at major retailers across the United States.
In India, Nestlé has launched Maggi Nutri-licious Chatpata Besan Noodles, rich in both protein and fiber. This innovative offering uniquely incorporates locally sourced chickpea flour, known as ‘Besan,’ as a key ingredient in the noodles.
At Nestlé’s R&D center in India, food scientists utilized their expertise in local culinary practices and spice roasting, alongside a proprietary method to eliminate the bitterness and astringency of chickpeas. This ensures that the noodles deliver superior texture, taste, and aroma, resulting in a deliciously nutritious Besan noodle dish for Indian consumers from one of their beloved brands.
Nikhil Chand, Head of the Food Strategic Business Unit at Nestlé, stated: “While taste is at the core of our products, we are constantly innovating to meet the needs and evolving dietary preferences of consumers. This is being done across varied geographies like India and the US, as well as across billionaire brands like Maggi and newer innovations like Vital Pursuit.”
Swen Rabe, Head of Nestlé’s Product Technology Center for Food in Singen, Germany, emphasized: “Adequate protein intake is part of a balanced diet, and people often have different protein needs depending on factors such as life stage and food preferences. We’re actively developing products that incorporate more protein, whether for specialized nutrition and health, affordable nutrition, or to introduce new tastes and flavors to our core brands.”
Furthermore, Nestlé is exploring affordable food options to help close the protein gap that many people face globally. In Chile, Nestlé recently launched Maggi Rindecarne, a flavorful, plant-based meat alternative that enables consumers to double their protein servings at a reasonable price. For Central and West Africa, the company developed Maggi Soya Chunks, a tasty, soy-based dish providing high-quality protein for everyday meals, all while being more cost-effective than animal protein.
