The Australia-UK Free Trade Agreement, which took effect on 31 May 2023, has boosted Australian red meat exports to the UK. Since then, Australia has shipped an estimated 4,144 tonnes of beef and over 16,000 tonnes of sheep meat to the UK.
Although this only makes up 2% of Australia’s total global red meat exports, the UK is an essential market for premium products such as Wagyu beef and grain-fed beef. According to Stephen Edwards, the business manager for Meat & Livestock Australia, there has been a significant demand for high-quality cuts in the UK.
Edwards stated, “We’ve seen a steady increase in trade between the UK and Australia in the red meat sector, positioning us well one year into the Free Trade Agreement.” Despite fierce competition from countries like Ireland, Argentina, Poland, and France, Australia is making progress in meeting the UK’s import needs, which account for around 30% of the red meat consumed annually.
In terms of popular products, grain-fed beef has gained traction in the UK due to its marbling, taste, and tenderness. Brisket, silverside, and topside are among the favored cuts with UK consumers. Additionally, Australians love leg of lamb, which makes up 80% of chilled lamb imports, showing a strong seasonal demand, especially in November.
Currently, the market for Australian red meat is driven by the foodservice and hospitality sectors, but there are plans to expand into retail by 2025. The industry is focused on improving sustainability, adhering to strict food safety, and animal welfare standards.
The Australian red meat industry aims to achieve carbon neutrality by 2030, having already reduced net carbon emissions by 78% since 2005. Moreover, 81% of producers have implemented practices to improve soil water retention.