Ezdehar Management has acquired a majority stake in Egypt-based snack manufacturer Kemet for an undisclosed sum.
This strategic partnership comes at a “pivotal moment” for Kemet as it seeks to enhance its footprint in the healthier snacks segment. By positioning itself firmly in this growing market, Kemet aims to attract health-conscious consumers.
In its statement, Ezdehar emphasized that this investment reflects robust confidence in both the snack sector and Kemet’s “exceptional” management team. The team has continually showcased product innovation, operational excellence, and a strategic vision that sets it apart in the competitive landscape.
Amir Mishriky, managing director at Ezdehar, remarked: “Kemet is a standout company in Egypt’s food and beverage space – with wide export reach, strong product and brand equity, and a track record that demonstrates resilience and longevity regardless of the economic conditions.”
He further added, “We’re looking forward to being part of the next stage of the company’s journey, working closely with the founders and management team.”
Mishriky stated, “We have full confidence in their ability to drive growth and achieve their ambitious plans through continued product development and innovation. This investment reflects our broader conviction in the future of Egypt’s food, beverage and consumer sectors.”
Founded in 1998, Kemet has established itself as one of Egypt’s leading snack manufacturers, offering popular products such as Pretzo, Mixy, and Munchos.
The brand’s commitment to quality has enabled it to export its products to diverse markets across Africa, Europe, Asia, the Middle East, and Australia.
Dr. Mahmoud Hosny, CEO of Kemet, commented: “This partnership is a game changer. With Ezdehar’s backing, we’re ready to accelerate innovation and expand our global footprint. Together, we’re building the future of healthy snacking.”
