In our latest NPD Trend Tracker, ready meals are taking the food industry by storm. The UK market is set to experience a surge as Beyond Meat introduces its new frozen meal line, while Charlie Bigham’s adds its very first range of side dishes to the mix.
Beyond Meat’s foray into frozen meals, known for their plant-based meat alternatives, is a strategic move that aims to provide consumers with a convenient and healthy eating option. Meanwhile, Charlie Bigham’s launch of side dishes expands their product offerings while catering to their customers’ needs for more variety.
The inclusion of these new products in the market signifies the end of the notion that ready meals are unhealthy and unappetizing. With a wide range of products available, customers now have access to convenient and healthy meal options that cater to their specific dietary needs and preferences.
As the food industry continues to evolve, it is important to stay up-to-date with the latest trends and products. By incorporating these new offerings, businesses can provide their customers with a more diverse and satisfying dining experience.
Overall, the introduction of Beyond Meat’s frozen meals and Charlie Bigham’s side dishes demonstrate a positive shift in the ready meal market. Customers can now enjoy a wider range of healthy and appetizing options, while businesses have the opportunity to expand their product offerings and cater to evolving consumer needs.
