Nakd, the healthy snack brand, has launched an exciting campaign aimed at reaching 10 million consumers outside their homes. The campaign features a master brand redesign, highlighted by vivid and colorful takeovers in key transportation hubs throughout London, Manchester, and Leeds. High footfall areas such as Heathrow Terminal 2 and Boxpark Shoreditch are also included in this campaign.
According to a company spokesperson, “the campaign heroizes the brand’s top-selling flavors – Blueberry Muffin, Cocoa Orange, Peanut Delight, and Salted Caramel – with eye-catching taglines such as ‘Don’t Look I’m nākd.’ The campaign is focused on showcasing the great taste and functional benefits of Nakd bars while calling out ingredients in the designs. This strategy is meant to demonstrate that opting for a healthier snack does not have to compromise indulgent flavors.”
All Nakd bars are compliant with HFSS regulations and are raw and unprocessed, made with 100% natural ingredients, without any added sugar. These bars are both vegan and gluten-free.
To ensure that the campaign reaches a wider audience, digital placements have also been secured across Meta, YouTube, and Pinterest. These digital placements are expected to engage with younger shoppers.
Overall, Nakd’s new campaign will undoubtedly resonate with health-conscious shoppers while serving as a platform for the brand’s Masterbrand redesign.
