Coffee, much like humanity itself, has its origin in Ethiopia. However, it wasn’t until the 15th century that coffee made its way to the Ottoman Empire and became a popular alternative to alcohol, particularly in Muslim-majority regions. The 16th and 17th centuries saw the spread of coffeehouses throughout Europe, serving as hubs for political and economic discourse and frequented by the intelligentsia of the age.
Today, coffee is grown all over the world, with Brazil, India, Uganda, Indonesia, and Ethiopia being among the leading countries. Coffee beans come in two types, Arabica and Robusta, with the former being considered more refined and grown at higher altitudes.
The growing market for single-origin coffee is fueled by consumers’ desire for traceability and higher quality products. “Working with single-origin espresso requires a barista to devote more attention and care, slowing down the brewing process and providing unique taste profiles,” notes Ilaria Abagnale, senior consultant for beverages at market research company Euromonitor International.
Single-origin coffee also appeals to consumers’ interest in health and ethics. Unlike coffee blends, single-origin coffee is free of harmful chemicals like pesticides, mycotoxins, and mold. Additionally, consumers of single-origin coffee are willing to pay more for products that ensure farmers and growers are paid fairly and can support their families and educate their children.
While single-origin coffee remains a niche market compared to coffee as a whole, it provides a unique and special appeal to consumers who value taste, variety, and traceability. As the specialty market in Europe continues to grow, we see opportunities to expand our presence there and continue to serve discerning coffee lovers who seek the finest quality and a made-to-order cup.
