Quorn Foods has launched new reformulated products, now comprising only three ingredients. These additions join the existing Mince, Pieces, Swedish Style Balls, and Strips within their No Artificial Ingredients and High in Protein range, aligning with current food manufacturing trends emphasizing simplicity and transparency.
In light of evolving consumer preferences, Lucy Grogut, Marketing Director at Quorn Foods UK, stated: “53% of UK consumers say that healthy nutrition has become more important to them in the last five years, and our range makes it easier than ever for shoppers to make better choices without losing out on taste or convenience.”
“We’ve had an incredible response to the range since we launched our No Artificial Ingredients and High in Protein range in August. Quorn’s brand recommendation jumped 3 points, a major win in just one quarter. Brand perceptions have improved across the board, with shoppers now rating Quorn higher on taste, health, quality, and value.”
Moreover, Grogut noted that the new range is outperforming its competitors in the frozen sector, contributing to consistent month-on-month market share growth (NIQ Panel, 12w/e data to 6th September 2025).
The ‘No Artificial Ingredients and High in Protein’ range also features eye-catching packaging designed to enhance visibility in the freezer aisle, catering to ingredient-conscious shoppers while adapting to food and drink packaging trends.
A new advertising campaign titled ‘Nothing to Hide’ will debut in January, showcasing Quorn’s puppets, including Perry Pig, Clarence Cow, and Chickson Chicken, promoting the brand’s commitment to ‘No Artificial Ingredients and High In Protein’ offerings.
Notably, Quorn launched a new TV advert in October 2025, marking its largest campaign in four years. This latest 10-week initiative builds on the momentum from previous campaigns in October and November, leveraging TV, VOD, and support from social influencers to reach millions across the UK. Additionally, a robust shopper marketing strategy complements this effort, aligning with food and drink marketing best practices.
