In a recent report, international dairy group Lactalis has outlined the cheese trends that it believes will have a significant impact on the category in 2024 and beyond.
According to Lactalis, the current rise in consumer confidence and the positive effects of monetary policy are expected to lead to an optimistic outlook for the cheese market in the coming years. Heloise Le Norcy-Trott, group marketing director for Lactalis UK & Ireland, emphasized the potential for the cheese market to regain momentum in the future.
One of the major trends that Lactalis has predicted is the recovery of branded cheese. With the expected decline in inflation, consumers are likely to shift back to branded cheeses after a period of choosing own-brand labels due to cost-of-living concerns. The group also anticipates a greater market share recovery for premium cheese types, emphasizing the importance of embracing innovation to drive excitement back into the category.
Furthermore, Lactalis highlighted the growing interest in cheese as a source of protein, with more consumers reading food product labels and seeking out high-protein foods. It also predicted an increased use of cheese as an alternative to meat in various dishes.
Another key trend identified by Lactalis is the convenience factor, particularly in the sliced and grated cheese subcategories. The increase in volume of these products can be attributed to their convenience, making them a popular choice for busy shoppers.
In conclusion, Le Norcy Trott expressed the importance of leveraging these insights to develop the UK cheese market and meet the evolving demands of consumers. As a leader in the industry, Lactalis is committed to monitoring trends and anticipating demand to benefit both consumers and customers.
