Food and Beverage Business

Made for Drink taps into profitable pork scratchings market with Iberian Pork Chicharrones

Food and Drink Technology

Made for Drink is expanding its eclectic snacking line-up with best-in-class Iberian Pork Chicharrones, which pairs perfectly with a light-bodied cerveza lager.

According to Made for Drink founder, Dan Featherstone, he wanted to build upon the full-bodied, intensely flavoured treat that requires some significant jaw work, while still honoring the tradition of pork scratchings as the holy grail of ‘fine snacking.’

“My inclination was to build upon our strong Spanish ties forged during the creation of our award-winning Chorizo Thins and use highly-prized Iberian pork,” Featherstone explained. “By adopting the Spanish preference for cooking the pork rind twice, the second time at a much higher temperature the pork skin inflates, taking on an altogether more airy, melty texture.”

In the UK, The Black Country is the spiritual heartland of the filling savoury treat, but there are other fine snacking regions around the world who also lay claim to be the original birthplace of the humble scratching. In Canada, local foodies talk about Scrunchions, in the USA they wax lyrical about Pork Rinds, the Filipinos Chicharons and Spanish tapas-admiring community Chicharrones.

Made for Drink’s Pork Chicharrones have quickly found their feet within Fortnum & Mason and the Metropolitan pub estate and are now looking to establish a firm footing within the UK’s leading supermarkets and food halls in tandem with high-end delis, farm shops, and garden centers. In December 2023 Made for Drink joined forces with Cotswold Fayre, further underpinning a commitment to the UK’s proud indie foodie scene.

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