CCT, the US-based company, has introduced a revolutionary product that aims to make life easier for consumers struggling to open vacuum-sealed jars. The company claims that its newly-launched EEASY Lid is the world’s first aluminium lug jar lid that not only reduces the amount of torque needed to open a jar by up to 50%, but is also a more sustainable and durable alternative to traditional steel lids. This innovation allows quick vacuum seal release by pressing a button on the lid, thus rendering it extremely helpful for those who are dealing with arthritis, tendonitis, carpal tunnel syndrome, or recovering from a surgical procedure.
After eight years in research and development, the first major jar lid innovation in over 75 years is being launched in EDEKA stores in Germany, on May 25th 2021. The lid, which will be available on EDEKA Kempken’s new tomato-basil flavour of its in-house private label pasta sauce brand, is expected to increase accessibility and convenience for a large consumer base suffering from physical limitations.
Heiner Kempken, the CEO of EDEKA Supermarkets in Krefeld, said, “At EDEKA, we are dedicated to providing our customers with a high-quality variety of products. I was quickly convinced that CCT’s EEASY Lid is a great innovation and a real help for many people opening jar lids. That’s why we’re presenting this new lid in our stores.”
The EEASY Lid was created after the company founder received a request from a close friend who underwent breast cancer surgery, and was struggling to open a jar. The company claims that traditional jarred products on a store shelf require more than 40 in-lb of torque to open – with some requiring more than 50 in-lb. In comparison, the EEASY lid takes an average of 9 in-lb of torque to open a jar.
CCT has the capability to produce roughly 800 aluminium lug lids per minute – more than 250 million annually. The lid will be available in both continuous thread and lug versions, and is expected to work on any product that is vacuum-sealed, such as pasta sauces, pickles, olives, and jams. CCT said that it is working with grocery chains, private-label brands, national brands, and co-packers to bring the product to the European market.
Brandon Bach, the President of CCT said, “It is our ongoing mission to solve the decades-old problem of opening jar lids for consumers across the globe. Our partnership with EDEKA Kempken allows us to bring an unprecedented level of accessibility to shoppers in Germany. Customers will be able to open their favourite jarred food products, regardless of disability or physical limitation.”
Apart from making jars easier to open, the innovation can expand market opportunities for manufacturers. CCT claimed that the first use case of the lid boosted sales of a private label pasta sauce at Boyer’s Food Markets in Pennsylvania by 341% over a 12-week period.
CCT’s EEASY Lid will be another feather in the cap of the company’s already impressive suite of products that have disrupted the vacuum-sealed jar industry. With this game-changing innovation, the company is all set to bring a positive change in the lives of millions of people worldwide.
