Dubai-based Epik Foods is making significant strides towards enhancing sustainability efforts by forming a strategic partnership with CarbonSifr, an AI-driven climate-tech firm. This collaboration is set to assess and mitigate the carbon footprint of Epik Foods, which represents over 100 diverse brands within its extensive portfolio.
Based in Dubai, UAE, Epik Foods has garnered a reputation as a leader in the food and beverage industry. Recently, the company announced an ambitious sustainability project in conjunction with CarbonSifr, an innovative AI-enabled climate-tech company also located in the UAE. This initiative seeks to rigorously evaluate and minimize the carbon footprint associated with Epik Foods’ operations. By emphasizing eco-friendly methodologies, Epik Foods is reinforcing its commitment to environmental responsibility across all facets of its business.
CarbonSifr specializes in providing businesses with advanced AI-powered tools designed to assess, decrease, and ultimately eliminate their carbon footprints. This comprehensive platform supports organizations in understanding their environmental impact and identifying actionable opportunities for improvement. Through digital solutions, CarbonSifr integrates climate action into the daily operations of businesses, facilitating data-driven strategies for sustainability. Their holistic approach evaluates carbon emissions derived from various aspects of a company’s activities, enabling significant insights and pathways toward effective solutions.
Epik Foods, renowned for its culinary innovation and quality, boasts a diverse portfolio of over 100 distinct brands and has recently expanded its operations into Saudi Arabia. By collaborating with CarbonSifr, Epik Foods is committed to seamlessly integrating eco-friendly technological solutions into its evolving business model. With the support of CarbonSifr’s proprietary climate tech, Epik Foods is poised to promote a greener food industry, adopting sustainable practices that successfully minimize its carbon footprint while upholding the global taste standards synonymous with its culinary offerings.
As a direct outcome of this partnership, Epik Foods will introduce **EcoDine** in selected restaurants as the initial initiative. This groundbreaking customer-facing solution aims to heighten diners’ awareness regarding their climate impact, enabling them to actively participate in reducing their meal’s carbon footprint. As a first-of-its-kind program in the MENA region, EcoDine encourages customers to embrace eco-friendly dining choices that are not only accessible but also impactful. Furthermore, Epik Foods has plans to roll out additional sustainability projects before the year concludes.
Khaled Fadly, Co-founder and CEO of Epik Foods, stated, “Partnering with CarbonSifr is more than just taking a step towards eco-friendly practices across our restaurants and operations. It’s about recognizing the responsibility we have to not only innovate in the kitchen but also our approach to sustainability. This collaboration is a testament to our commitment to environmentally responsible practices, and we’re excited to embark on the journey to a greener future.”
Muhammed Yildirim, COO of CarbonSifr, emphasized, “Epik Foods had bold climate ambitions and needed the right partner to bring them to life. Partnering with CarbonSifr gave them a deeper understanding of their carbon footprint, the actions required to reduce it, and novel ways to take meaningful climate action. Their unwavering dedication, combined with swift and coordinated efforts, has not only set a new industry standard but is driving real, lasting change. We are excited to continue driving this impact together in the UAE and Saudi Arabia.”
Epik Foods’ commitment to climate action was recently showcased at the CarbonSifr F&B event, held in collaboration with Dubai SME, which is an integral part of the Dubai Economy Tourism at the Intelak Hub. This event highlighted the increasing importance of eco-conscious practices within the food and beverage sector, with Epik Foods playing a pivotal role in engaging with industry leaders to shape the future of sustainable dining.
Looking ahead, Epik Foods is committed to continuously expanding and innovating its eco-friendly initiatives. This will include close collaboration with CarbonSifr’s team to advance its climate objectives. Key focus areas will encompass employee engagement and training, sustainable sourcing methods, supply chain decarbonization, and a deeper commitment to eco-friendly packaging solutions. By harnessing CarbonSifr’s advanced technology, Epik Foods is dedicated to elevating its environmental initiatives and establishing a new benchmark for responsible dining practices in the Middle East.
